Victorias Secret

Store location is an important decision for retailers because location is â€Å"typically one of the most influential considerations in a customer’s store-choice decision† (Retailing, 167). Most consumers choose which store to visit based on close proximity to home or work, comfort level, and other surrounding retailers so shopping stays relaxing and a lot of driving isn’t needed. Victoria’s Secret in the Beverly Center is in a shopping mall. Reasoning behind the store being placed in the mall across from the elevators in the center is because malls have high amounts of traffic.Another reason why a mall location has its advantages, because malls provide the chance to combine shopping with entertainment, a great place to walk around catch up with friends while getting your shopping done, bringing in large numbers of people a day. Victoria’s Secret in the Beverly Center is a leader in lingerie, with Fredrick’s of Hollywood as their largest comp etitor is far from this location. Therefore shoppers at the Beverly Center who are looking for affordable lingerie will venture in to Victoria’s Secret. Victoria’s Secret is a multi-channel retailer, from stores, to online, to catalogs.This an advantage to the company because if a customer cannot find an item, or color they are looking for in the store, they have two other methods of how to purchase that item, still making Victoria’s Secret a profit and keeping the loyalty of the consumer. Victoria’s Secret is a leader in the retail industry not only because of the products they put out but because they understand the â€Å"3 most important things of a retail chain, location, location, location†(Retailing, 167). Work Citied Levy, Michael, and Barton A. Weitz. Retailing Management. Boston: McGraw-Hill Irwin, 2009. Print.

(Love) Ethical Issues in Healthcare Essay Example | Topics and Well Written Essays - 250 words

(Love) Ethical Issues in Healthcare - Essay Example Group morality on the other hand is the contrast values of right and wrong that are stipulated by each group according to the group dynamics and its organizational culture. The moral exemplary leader of all times is the late Mother Teresa. She was a moral leader because she stood for what was right according to not only the culture but also according to the bible. She made many people develop their own personal morality by just following her moral standings and judgment. Deontology is the morality theory that states that an individual follows his or her own personal morality when it comes to making ethical decisions. On the other hand, utilitarianism states that an individual’s ethical decision depends on whether the decision will benefit many people or not (Hinman 2007). An example of deontology is when a friend steals medicine from the hospital’s pharmacy and you have to decide whether to report the friend or assume the theft. In this situation, your personal morality is the one you will base your decision

Written reflective commentary on group work Assignment

Written reflective commentary on group work - Assignment Example Body I would say this assignment has strengthened my communication abilities within a group setting such as this. It becomes very important when you are working as part of a team to be able to effectively and clearly communicate what it is that you need the other person to understand. Information exchange concerning who will be doing what and devising a schedule and determining who will lead the group are key periods when your communication ability becomes evident. Our group chose to meet weekly to discuss and update each other on what is going on with our part of the task. We had four meetings that the group was able to attend and the final meeting we had to change plans and meet at my flat due to the library being full. We did not have any issues with group members being present and on time. Our group did not find it necessary to have a group leader as we all did our own parts and took equal initiative. Eaxh group member completed their part successfully. We also used email to corr espond and exchanged telephone numbers. Flexibility and patience are elements of a successful group task, both of which I was able to use within the group. I was able to use flexibility when the library was closed. Because my group was on task it wasn’t necessary that I had a great deal of patience.... In dealing with members not contributing there is no reason for me to get angry as I know that I cannot influence the contribution of another. It is best in this case to contact them several times after which if they are still not contributing then let the instructor know and be certain that I have completed my own part to the group task. We did not have any issues with attendance or anyone being tardy for any meetings on the group work. Interpersonal abilities and skills are the main skills one needs to work within a group setting in completing a task. Usually before doing a group presentation you will want to find out who your audience will be. Finding out what they already know about your subject, what their attitude is and what their interest level is in your topic can help you make a more successful presentation. Knowing the size of the audience and what type of people are in is will also help. Are these business members of the community? Are they students? Are they being forced through go to your presentation for job reasons? Are they truly there on their own because they have a deep interest in what you have to say? We also would like a way to receive feedback after we’ve done our presentation/ power point and in this case we will get from the instructor. In forming groups there are different steps and stages to make a successful group that can communicate effectively together. Forming the group is when we are all assigned the group and initially noticing who else is in our group. Storming is when the ground rules get set, roles are clarified, purposes and responsibilities of each individual decided. Norming is when the

Protecting the Environment Research Paper Example | Topics and Well Written Essays - 1750 words

Protecting the Environment - Research Paper Example As a result of the industrial revolution and globalization, however, today, we are used to a lifestyle that promotes all these ills. However, they are also promoted by governments that work in collaboration with industries that tend to pollute the environment and exploit natural resources in an unsustainable manner. The initiative and the drive to clean up the mess, therefore, need to come from governments across the world. This has been slow in coming but slowly, across the globe, there has been recognition of the political nature of the problem and the need for a political solution for this problem. This paper shall focus on the initiatives that the Brazil government has taken so as to decrease pollution that occurs as a result of the gases that are emitted by vehicles that run on fossil fuels. An energy crisis that occurred in Brazil during the 1970s made the government of this region sit up and take notice of the problem and made it recognize the need for finding a solution that would be long-lasting, to this problem (Hofstrand). This crisis was the result of the scarcity of fossil fuels during the 70s that led a lot of countries to look for means to reduce their dependence on imports for fuel. While most countries switched back to fossil fuels as soon as the crisis was over, Brazil opted for a more lasting and environment-friendly option. In this move, we see how the political will of the government was important in the setting up of the policy that has today reaped rich rewards. The Brazilian government is far ahead of other governments in the sophistication of its machinery and the availability of ethanol- based fuel. The ethanol fuel industry would not have reached the heights that it has reached today if not for the will of successive Brazilian governments that have maintained the production of this form of fuel as a priority and initially offered heavy subsidies to this industry as a result of which many car- manufacturers started producing automobile s that ran on ethanol. By the middle of the 1980s, most of the cars that were being produced in Brazil were ones that ran on ethanol. The response that the private automobile firms made to the scenario that developed was one that was encouraging but was based on the market forces of supply and demand. This scenario came about because of the commercial viability of ethanol- based fuels for the consumers; a situation that evolved out of the government’s policy of providing subsidies to the ethanol fuel industry (Thompson). This made the option of ethanol a profitable one for the consumer classes which in turn influenced the automobile industry to switch to the production of vehicles that ran partially or completely on ethanol. The government’s policy that subsidized the production of these fuels is what was instrumental in the present situation where private players have stepped into the fray, thereby allowing the government to spend more on welfare projects that further enhance the standard of living of the Brazilians. The policies that were followed by the Brazilian government, thus, have enabled the protection of the environment, without compromising upon the goals of development that are important for a developing country like Brazil. This again goes to prove that the protection of

Marketing research Paper Example | Topics and Well Written Essays - 1250 words

Marketing - Research Paper Example Today, over half of the 500,000 cars that are sold by Hyundai in USA each year are manufactured within the country itself. The company employs over 20,000 US citizens directly and generates indirect jobs for 6,000 more through its vendors. The company has a marked presence in the states of Alabama, Michigan and California, which house our manufacturing facility, engineering facility, proving grounds and design and research center respectively (Hyundai Motors, 2011). Hyundai’s association with USA goes deeper than just selling cars in the country. Since 1998, Hyundai Motor America, along with Hyundai dealers has been striving to help find a cure to childhood cancer by funding the CureSearch National Childhood Cancer Foundation. The company has hitherto raised $13 million for the cause. Marketing Brief Market Hyundai Motor America, being an automobile manufacturer, is obviously engaged in the automobile manufacturing market in USA. The company manufactures vehicles across variou s categories including, but not limited to compacts, family sedans, crossovers as well as premium vehicles. It also positions its products in various segments based on price starting from prices as low as $9,985 and going as high as $58,000. Main Competitors The competitive landscape of Hyundai Motor America comprises five main competitors viz. Ford Motor, General Motors, Honda, Nissan and Toyota. Hyundai Motors currently holds a 5.3% market share in the US market, but is seen to be steadily catching up to its competitors, recording its three best monthly sales volumes in the country after August 2010 as well as its best ever worldwide sales figure in the same year (PR Newswire). It is currently among the top four foreign car manufacturers in the country. However, the company is also threatened by the rapid progress of global rival Suzuki Motors as well as upcoming names such as Tata Motors and Fiat who are looking to gain a strong foothold in the US market after faring well in the Asian and European markets in identical vehicle segments. The Hyundai premium segment model ‘Genesis’ has also been touted as a competitor to luxury cars like the BMW and the Lexus. Main Customers The main customers of Hyundai Motor America comprise the end user of the automobiles manufactured by them. Like any other automobile manufacturer, Hyundai has an established distribution chain in the country to sell its products directly to the buyer. In other words, it is primarily a B2C company and focuses its marketing on the end consumer. All intermediaries in the sale of Hyundai products are either affiliated with or subsidiaries of the company. Core Competencies Hyundai Motor America, as well as its global contemporaries have a competitive advantage over their opponents through their constant innovations in new technology available at affordable costs to their customers. Features synonymous with any Hyundai car include power, handling, safety, comfort, stability, good cu stomer service and economy in their cars. Every car rolled out by Hyundai motors in the US is expected to have adequate powers, safety measures, simple and responsive controls, comfortable interiors and provide good mileage for that segment. These features are the main reason that Hyundai’

Arthur Andersen Essay Example | Topics and Well Written Essays - 1250 words

Arthur Andersen - Essay Example Long-range planning is most often an extrapolation of the present. It answers the question of how to get the job done. For example, if you (as a city department head) plan to provide the same services with the same frequency to an expanded city, that is long-range planning (Bateman and Snell 2009). In Arthur Andersen, planning function of management is based on unique strategic goals and competitive pressure, the need to meet customers' needs and preferences. "Once managers have assessed the various goals and plans, they will select the one that is the most appropriate and feasible" (Bateman and Snell 2009, p. 135). The planning function of management is to incorporate mission, vision, objective and goals into a well-thought development plans. For Arthur Andersen, the three basic strategic options are to grow, to remain static, or to shrink. The intent here is not to go into a detailed discussion of their application, but simply to point out the importance of establishing a clear theme of organizational direction and intent. Describing the overall strategy in clear terms is the pragmatic link to organizational objectives. Objectives, in turn, are the specific steps used to execute the defined strategy. Organizational goals are derived from the major categories of problems and opportunities, while objectives are derived from the specific issues that are listed as problems and opportunities. Thus, there will be a much larger number of objectives than organizational goals. Each objective is categorized under the specific goal that it supports. Worthwhile objectives meet certain criteria and are achievable. These conditions may be more stringent than they sound. Many times, too much is taken on in strategic-planning conferences, resulting in unrealistic expectations (Bateman and Snell 2009). Legal issues, ethics and corporate social responsibility have a great impact on planning determining the main directions and framework of future performance. The legal norms and principles are the core of planning process. Similar to other accounting firms, Arthur Andersen pays a special attention to FASB and Codes of ethics. Ethical issues involve fair treatment f all customers and high morale, strict moral principles of the profession and in personal relationships. This description implies that the responsibility of individuals and firms is to identify and respond to market stimuli and to make profits for the shareholders. Any corporate action on social issues is considered to violate management's responsibility to shareholders (Gutman, 2002). As the most outspoken supporter of the fundamentalist position, According to an accepted manifesto of the managerial view, the modern professional manager also regards himself, not as an owner disposing of personal property he sees fit, but a s a trustee balancing the interests of many diverse participants and constituents in the enterprise, whose interests sometimes conflict with those of others. What all this implies is that Arthur Andersen's managers have enough discretionary control of corporate resources to consider adding social responsibi

Management of change Essay Example | Topics and Well Written Essays - 2000 words

Management of change - Essay Example If the organizations fail to accomplish the two objectives they are often considered as â€Å"corporate dinosaurs† because they no longer fit to the current business environment (Ashkenas, 1999). In order to make the organizations change-capable there are some significant strategies that should be implemented. They are as follows: Determining the type of Change Perhaps the most difficult task that the organization needs to get involved in is to determine the type of change that it needs to accept. Precisely, in order to design the change-capable strategic issues it is worth to distinguish between two types of changes: Evolutionary Change and Transformational Change. Evolutionary change refers to the constant adjustments, product alterations and enhancements that an organizations need to make as per demanded by the customers. Transformational change refers to the dramatic change in the organization’s core competencies. For Example: Nokia becoming a wood supplier though h aving their expertise in telecommunications. With the advancements in technologies, organizations have to be capable of changing their core competencies. The best way to think of the need for a change capability is that at least most organizations should be capable of adapting an evolutionary change. But in some circumstances, the need for a transformational change could be vital; therefore it is important to take the necessary steps to prepare the organization accordingly. For this, financial processes should be planned under which funds would be offered to individuals, structures which include some special new ventures that have experienced a major change in past and the rewards system should be acquired under which rewards will be offered to those that contributed in a transformational change within an organization. What Aspects Should Be Kept Stable? In order to adapt a change it is very important to analyze what particular aspects should be kept stable and what aspects should b e allowed to change rapidly. This could certainly be a significant facilitator of change. It is partially determined by the type of change that the organization needs to make. Many aspects can be kept stable in case of an evolutionary change but it would be a completely different scenario while adapting to a transformational change. In the case of a transformational change, stability refers to the commitment towards a certain goal, way of communication with the individuals and moreover rewarding and appreciating them for their respective contributions. As aforementioned, much more can be kept stable in case of a continuous evolutionary change. For example, the Human Resources systems and the basic organizational culture can remain constant. Some of the key processes can also be kept stable such as communication with the staff and the measurement of the business success. Dealing with Internal Competition Internal and external competition can be significant in order to encourage a cha nge. It is quite obvious that the organization’s main focus would be to concentrate on its external competition. Competing against your external rivals would certainly be very supportive and helpful but resolving the issues of the internal competition is also very necessary. It is very important for an organization to maximize the focus and provide proper emphasis on internal competitors as well